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This site states the following, "The Finest In Janitorial Products, Supplies, And Equipment Since 1946." We noticed that the web site also stated " Lawton Brothers is a leading distributor of janitorial and sanitary supplies, cleaning equipment, chemicals, paper and liners." It also stated " Established in 1946, we are a family owned company dedicated to delivering innovative facility maintenance solutions with a time-honored commitment to integrity and service. With over 60 years of in-house manufacturing experience, the Lawton Brot." The header had Janitorial Supplies as the highest ranking keyword. It was followed by Janitorial Equipment, Cleaning Supplies, and Janitorial Supplies which isn't as ranked as highly as Janitorial Supplies. The next words the site uses is janitorial. custodial supplies was also included and might not be understood by search crawlers.